Profile

Moon Berthume: What's in a name?

Moon Berthume was launched by partners and digital business gurus Sam Moon and Rob Berthume in January, 2009 as an offshoot of their digital agency, Epsilon Concepts. Rob Berthume founded Epsilon Concepts in 2000 and Sam Moon joined in 2007. Epsilon Concepts is a profitable digital agency based in downtown Los Angeles, California that provides design, development, and consulting for web, print, mobile, branding, and social media. Through Epsilon Concepts, the partners completed over 250 web production and marketing projects for start-ups, small businesses, and Fortune 500s and they saw the need to build out a separate, focused agency specializing in digital marketing. Having produced numerous successful web projects in a variety of industries, the partners knew the time was right to create the Moon Berthume brand and put their names on the line with each marketing initiative accepted.

Moon Berthume effectively leverages the economies of scale and talent pool available through Epsilon Concepts. Backed by Sam Moon, Robby Berthume and a group of diligent and experienced marketers including link builders, copywriters, search engine optimizers, social media gurus, bloggers, and PPC managers, Moon Berthume can and has provided quantified results for numerous start-ups.

Moon Berthume specializes in search engine marketing, social media marketing, and traffic generation for social media related start-ups as well as established brands and web properties. They can also handle other various aspects of digital marketing. Acting as consultants, if they can’t do it, they probably have an expert within their network and can find the right support for your needs.

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Pay Per Click (PPC) Management

May 26, 2009

While search engine optimization and other forms of Internet marketing can take time to result in substantial quality traffic to your website, pay-per-click marketing is one of the quickest ways to get measurable exposure and reach the people searching for you. Google Adwords is a user-friendly application that allows you to advertise on Google’s search and content networks while sites like Yahoo!, Ask.com, and Facebook all provide similar solutions. With pay-per-click, or PPC, you pay for results and they can happen in an instant. It’s not quite as easy as it sounds though. If you’re seeking a heavy flow of traffic to your site and want to maximize your results and ROI, our team can setup campaigns that are closely monitored and regularly adjusted for performance. We do extensive A-B ad testing, careful keyword research, ad copywriting, and reporting. With PPC, every cent counts in order to get the most traffic and conversions while staying within budget.

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Quotes

Rob at Moon Berthume is really great to work with and is very knowledgeable and considerate.

- Helen Lockhart, Cameo Jewelers