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Search Engine Optimization (SEO)
Our search engine optimization services focus on ensuring your website is written, coded, designed and developed in a way that well positively and measurably affect your search engine rankings while improving usability and conversions. SEO that provides ROI is when you don’t use short-cuts (if it’s too good to be true…....) and master the art of tweaking. After much research and consultation about your target market, we can perform a thorough upgrade to your website and then continue as your ongoing SEO promotor. Whether its producing and optimizing web content, tweaking your title tags, building inbound links, or researching the keywords that are crucial to long-term search engine success.
Pay Per Click (PPC) Management
While search engine optimization and other forms of Internet marketing can take time to result in substantial quality traffic to your website, pay-per-click marketing is one of the quickest ways to get measurable exposure and reach the people searching for you. Google Adwords is a user-friendly application that allows you to advertise on Google’s search and content networks while sites like Yahoo!, Ask.com, and Facebook all provide similar solutions. With pay-per-click, or PPC, you pay for results and they can happen in an instant. It’s not quite as easy as it sounds though. If you’re seeking a heavy flow of traffic to your site and want to maximize your results and ROI, our team can setup campaigns that are closely monitored and regularly adjusted for performance. We do extensive A-B ad testing, careful keyword research, ad copywriting, and reporting. With PPC, every cent counts in order to get the most traffic and conversions while staying within budget.
Social Media Marketing (SMM)
Social Media Marketing (also called Social Media Optimization or SMO) is one of the hottest trends in Internet marketing. Make no mistake, though, we’re not simply riding the bandwagon blindly. We’ve been involved in the rise of social media for years now. Our digital agency, in fact, has been building custom social networking websites for years and specializes in social media. With our social media marketing services, we can meet your goals, whether traffic, sign-ups, purchases, or brand impressions by using effective social media channels that are cost-efficient and still oftentimes untapped by your competition. We can help you build your brand via Twitter, grow your customer-base via blogging, and engage with customers via Facebook. We are heavily involved in the social media realm, regularly attending events and closely watching industry happenings. Let us leverage our years of experience to turn your brand social.
Web Copywriting
If your website or social network attracts the right eyeballs, but doesn’t convert them, it will be a waste. Sure, you need to have a good website and something valuable or useful that engages visitors. You also need a clean, usable design coupled with thoughtful functionalities. That being said, if your website copy and content isn’t up to par, you may be missing countless conversions. You want your website to have a cohesive and engaging tone. It should be catered to your target audience and in-line with industry-specific language. The copy should enhance the site’s usability and search engine rankings. Our senior copywriters can use words and create sentences that pack a punch for your website.
Blogging
Maybe you already have a corporate blog. Or maybe you’re considering implementation of one. Either way, our blog consulting can help focus your attention on the most critical aspects of creating a blog that meets your goals. Blogs can be brand-savers, allowing you to communicate with customers, growing your search-engine friendly content, and spreading your brand virally. We can help you setup a compelling blog, brand it, market it, write for it (or find contributors), and advise you on all the necessary areas.